SEO marketing is the most popular form of internet marketing amongst new media firms worldwide. With the popularity of Search Engine Optimization outsourcing worldwide, many Digital Media firms and small and medium businesses are shifting work to SEO Companies in India.There are many expert SEO firms in India when it comes to SEO outsourcing services. Some SEO Companies strictly use White Hat tactics to optimize its client’s website in order to achieve higher rankings. Some SEO firms use Black Hat techniques to gain quicker results. But such techniques run the risk of having the sites banned from search engines forever. In general few SEO Marketing firms in India provide comprehensive SEO services to its client’s right from Review and Analysis of an existing website to optimizing its on-page and off-page components.Various SEO techniques followed by SEO firms in India are as follows:Initial Analysis – This is the first technique in any SEO service package that SEO companies take while evaluating an SEO opportunity. This process involves the analysis of the website and main competitors, resulting in the formulation of an SEO action plan which sets the strategy for the search engine optimization campaign.Keywords Research – It is one of the most important technique at initial stage. Keywords are one of the most important factors in assigning ranks to a website. Adequate effort is directed towards identifying the best set of keywords which drive maximum traffic to the website.Optimizing Pages – It is one of the other technique in optimization. Creation of new content or modification of the same around the selected keywords with equal emphasis on readability and conversion rates. The expert SEO team at SEO firms ensures that the web pages are optimized with regard to the theme of the website.Meta Tag Code Optimization – The Meta tags of the site are considered important by the search engines. Optimized Meta tags have positive effects on the ranking potential of website. The expert SEO teams at SEO companies analyze and optimize the Meta keyword, description and title of the websites.Manual Directory Submissions – The SEO specialists manually submit websites to all major search engines & directories such as Google, MSN, Yahoo!, DMOZ and others. These directory listing ensure that the indexing of the sites is faster and surer. It is also ensured that the site description and category are very appropriate and fitting. SEO firms in India provide Manual Directory submission services at a fraction of the cost than that charged by International SEO firms.Building Link Popularity – Link popularity continues to favor high amongst search engines. Link popularity is essential for achieving a good Page Rank (PR) and also in boosting a website’s search engine positioning. Link building is a tedious and time consuming Search Engine Optimization related activity and can be easily outsourced to low cost outsourcing destinations like India where professional SEO companies take full responsibility of delivering their clients Search Engine Marketing requirements. Expert SEO firms continuously develop newer techniques of maximizing quality links, e.g. article submissions and press releases.SEO Marketing Companies use a holistic approach towards SEO to ensure top rankings on major search engines.